Corporate Management

Merwyn Larsen, CPCU
Jennifer Larsen, CIC
Dale Bergstrom
Paul Bloch

Merwyn LarsenMerwyn Larsen, CPCU
Direct Phone (763) 257-1361
Direct Fax (763) 257-0161
Merwyn started in the insurance business as a rater of plate glass, burglary, & robbery insurance in April 1965 for Reliance Insurance. Soon thereafter, he was promoted to Casualty underwriter & in 1968 became Field/Production Underwriter. In 1973 joined a local MGA in Minneapolis as Sales Manager & E&S Underwriter, starting his career in specialty lines.

Merwyn attended various colleges with the last one being the U of M. He completed his IIA in 1968 and his CPCU in 1975. He has been very active in providing insurance education programs to local independent agents in the Midwest.

With his former partner, Lance Erickson, they formed E&L in 1980. Lance retired in early 2002, leaving Merwyn as the principal owner of E&L.

Jennifer Larsen, CIC, CIW
Direct Phone (763) 257-1364
Direct Fax (763) 257-0164
Jennifer is one of the unique ones. She actually wanted to go into the insurance business instead of falling into it accidently. Jennifer started her insurance career while still in high school as a file clerk. While attending college, she continued working summers and moved up into policy issuance. After graduating from Bemidji State University with a Business Administration degree and St. Cloud State University with an Insurance degree, she went to work full time as an underwriting assistant. Since then, Jennifer has worked her way through claims, audits, P&C underwriting, automation and transportation underwriting. In 2013 she became President and co-owner of Erickson-Larsen, Inc.

Jennifer is active in continuing to expand her knowledge of the insurance industry by attending numerous educational classes and serves on the AAMGA Operations Committee. In 2000, she obtained her CIC designation and she is currently working towards her CIW (Certified Insurance Wholesaler) designation.


Dale BergstromDale Bergstrom
Executive Vice President
Direct Phone (763) 257-1367
Direct Fax (763) 257-0167
Dale has 43 years of experience in the E&S business. 30 of them have been with Erickson-Larsen, Inc.

He began his career with Erickson-Larsen, Inc as a property/casualty underwriter. In 1991 he became the Vice President and in 2004 was promoted to Executive Vice President. Dale is responsible for the day to day operations of Erickson-Larsen, Inc.

Dale resides in Anoka, MN, he has 3 sons and several grandchildren.



Paul Bloch
Vice President
Direct Phone (763) 257-1347
Direct Fax (763) 257-0147
Paul is a commercial insurance professional with twenty five plus years experience.  He has held various underwriting and management roles throughout his career, with increased responsibilities.   Paul’s carrier experience is mixed between the standard/admitted market and the excess/surplus lines market.   Paul comes to Erickson-Larsen, Inc. from Northland/Northfield Insurance Company where he held the position of Managing Director, overseeing the Central Region of Contract Binding/Underwriting.  Prior to Northland/Northfield he was an underwriting manager for Fireman’s Fund Insurance in the Twin Cities.

When not doing insurance Paul has a passion for photography and enjoys spending time with family and friends.