Corporate Management

Jennifer Larsen, CIC
Paul Bloch


Jennifer Larsen, CIC, CIW
Direct Phone (763) 257-1364
Direct Fax (763) 257-0164
Jennifer is one of the unique ones. She actually wanted to go into the insurance business instead of falling into it accidently. Jennifer started her insurance career while still in high school as a file clerk. While attending college, she continued working summers and moved up into policy issuance. After graduating from Bemidji State University with a Business Administration degree and St. Cloud State University with an Insurance degree, she went to work full time as an underwriting assistant. Since then, Jennifer has worked her way through claims, audits, P&C underwriting, automation and transportation underwriting. In 2013 she became President and co-owner of Erickson-Larsen, Inc.

Jennifer is active in continuing to expand her knowledge of the insurance industry by attending numerous educational classes. In 2000, she obtained her CIC designation and in 2012 earned her CIW (Certified Insurance Wholesaler) designation.  In addition, Jennifer is a member of the USA Alliance.


Paul Bloch
Executive Vice President
Direct Phone (763) 257-1347
Paul is a commercial insurance professional with twenty five plus years experience.  He has held various underwriting and management roles throughout his career, with increased responsibilities.   Paul’s carrier experience is mixed between the standard/admitted market and the excess/surplus lines market.   Paul comes to Erickson-Larsen, Inc. from Northland/Northfield Insurance Company where he held the position of Managing Director, overseeing the Central Region of Contract Binding/Underwriting.  Prior to Northland/Northfield he was an underwriting manager for Fireman’s Fund Insurance in the Twin Cities.

When not doing insurance Paul has a passion for photography and enjoys spending time with family and friends.